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 Our methods aren’t Keeping Pace with Consumers’ Advertising Experiences
admin September 1, 2021 Advertising Experiences

Our methods aren’t Keeping Pace with Consumers’ Advertising Experiences

While there’s vigorous debate about the best ways to measure advertising effectiveness, there is generally high-level agreement about how advertising works. Quite simply, the conventional wisdom holds that consumers see ads and thus are persuaded to think, feel or do…
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 Why Brands need Research to gauge 
Pandemic-fueled Shifts in Consumer Habits
admin April 30, 2021 Consumer Habits

Why Brands need Research to gauge 
Pandemic-fueled Shifts in Consumer Habits

Back in the “good old days,” there was no internet and the number of TV channels that you could watch was limited. Brands could be easily seen and heard with smart messaging and a strong media plan. However, the invention…
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 Deconstructing the Building Blocks of Brand Identity
admin February 15, 2021 Brand Identity

Deconstructing the Building Blocks of Brand Identity

As researchers, we often talk about brands in the abstract – their core values, their ideologies and their equity, as if these were currencies that could be traded on the open market. But the truth is that, without a connection…
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Recent Posts

  • Our methods aren’t Keeping Pace with Consumers’ Advertising Experiences
  • Why Brands need Research to gauge 
Pandemic-fueled Shifts in Consumer Habits
  • Deconstructing the Building Blocks of Brand Identity
  • Advertising in a COVID-19 Landscape

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